Marketing Without Advertising

Marketing without Advertising Using Pull System: Ethical Client Attraction and Reputation-Led Growth for Lawyers

Duration: 3 Hours
Mode: Online (Live Class + Replay Access + Downloadable Templates)
CPD Points: One (1) Point Eligible under NBA-ICLE Requirements
Fee: ₦30,000
Assessment Method: Full Attendance and Participation
Facilitators: Certified Practice Consultants and Legal Experts

Introduction

Most lawyers dislike “marketing.” Not because growth is unimportant, but because loud promotion feels undignified, risky, or ethically uncomfortable.

Yet the truth remains: clients must find you, trust you, and choose you.

This course is designed for lawyers who want to grow their practice without unethical advertising, self-promotion, or ethical compromise. Lots of lawyers just generaliye that the Rules of Professional Conduct (RPC) says that they should NEVER ADVERTISE. But that's not the whole truth. Hear from the RPC below:

E - IMPROPER ATTRACTION OF BUSINESS

39. (1) Subject to paragraphs (2) and (3) of this rule a lawyer may engage in any advertising or promotion in connection with his practice of the law, provided it -

(a) is fair and proper in all the circumstances; and

(b) complies with the provisions of these Rules.

So, this CPD course teaches how to build a steady inflow of quality clients through reputation, positioning, referrals, authority, and professional influence - the way the most respected law practices actually grow.

Course Objectives

By the end of this course, participants will be able to:

• Understand the difference between unethical advertising and ethical client attraction

• Build a reputation-based growth system aligned with NBA Rules of Professional Conduct

• Position themselves as trusted authorities within defined practice areas

• Create referral ecosystems that generate consistent briefs without solicitation

• Use thought leadership, relationships, and credibility to attract premium clients

• Design a quiet but powerful marketing system that works long-term

Course Objectives

In this training, participants will learn:

• What the NBA Rules REALLY permit and prohibit in lawyer marketing

• The algorithms for building reputation that outperforms advertising in legal services

• The psychology of trust and decision-making in legal clients acquisition

• Choosing a clear practice identity (and understanding specialists' and generalists' arguments)

• The Power of Authority signals

• How clients infer competence before ever meeting you

• Referral Partners Systems 

• Strategic Alliances Systems

• How to build trust pipelines 

• Managing perception in court, chambers, online, and in professional circles

• Thought leadership

• Simple systems for staying visible without being loud

• Designing a sustainable, ethical growth blueprint for your law practice

Who Should Attend

• Lawyers who want steady, quality clients

• Litigators and corporate lawyers seeking higher-quality briefs

• Mid-level lawyers planning long-term practice growth

• Partners and solo practitioners focused on professional credibility

• Young Lawyers desirous of quantum leap in consistently growing their client base

Why This Course Matters

This course helps you grow without compromising dignity, ethics, or professional identity.
You don’t chase clients. You become the lawyer they are referred to.

Register Now by filling the form below:-